To qualify as a distributor of a MLM company,an individual is required to purchase an initial start-up package.They are not employees of the company,and thus do not receive a fixed salary and benefits.They are completely independent and earn only from reward plans and successful recruitment.
Since, MLM companies need their existing distributors to recruit new distributors in order to grow the business, ensuring their satisfaction is necessary to motivate them to be successful. While there is a wide literature on employee satisfaction, studies on independent agents such as distributors in MLM companies are very limited. Since distributors are not salaried workers, the factors that affect their satisfaction are likely to be different.Thus,the main objective of this study is to investigate the antecedents of MLM distributors satisfaction.